Google Analytics is one of the most useful tools for tracking the traffic on your website. Google Analytics can give you new insights into your website’s visitor base, including simple demographics, time spent on each page, bounce rates, and much more. If you’re using it correctly, you should be able to see exactly what is right and wrong with your website.
Here are 5 things that you should definitely be looking at on Google Analytics in order to increase your hits:
- Audience Locations
Audience > Demographics > Location
This is one of the most obvious types of data that you should be looking at, but what you do with this information is what really matters. Google Analytics will show you exactly how many people from each region of the world are looking at your site. With this in mind, if you see a particular area with a lot of hits, it might be wise to take action to try to increase these hits even more, as there could be a high demand in the area. On the other hand, if you know that you are spending lots of money on advertising in a certain area that has a low number of hits, it might be time to try a new marketing strategy.
- Keywords
Traffic Sources > Sources > Search > Organic
This tool shows you which keywords people are searching in search engines before they click on your site. This is very useful for increasing your SEO, especially if you are spending money on certain keywords. Additionally, this tool shows you exactly what these visitors are doing on your site, including how much time is spent on each page and which pages they visit. This can show you which keywords are leading these visitors to different areas of your site, which can be especially useful if you are in e-commerce.
- Referrals
Traffic Sources > Sources > Referrals
Another way to analyze how effective your marketing budget is being spent is to look at your referrals. This statistic shows you when people are clicking a link to your site from another site. Like with Keywords, it also shows you these visitors’ activity on your site, including time spent on each page and which pages they are clicking on. This tool will give you insight into the value of advertising on different websites.
